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LEGO Toy Company Unveils New Additions to Figurines Including Stay-at-Home-Dad

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LEGO Toy Company Unveils New Additions to Figurines Including Stay-at-Home-Dad

LEGO Toy Company Unveils New Additions to Figurines Including Stay-at-Home-Dad


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LEGO unveiled their new collection striving to be reflective of the contemporary family.

LEGO debuted a new set of minifigures which includes a hipster looking stay-at-home dad complete with stroller, a mom dressed in “work” attire, and a boy in a wheelchair, showing the toy company is focused on included diversity in their new line.

Source: Daniel Karmann/Getty Images

The new collection, part of the Lego City line, debuted at the New York Toy Fair.

Soren Torp Laursen, president of LEGO Systems, told Fortune, “We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”

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